Melissa Reeve
How Agile supports diversity
This weekend, I watched the movie Just Mercy, the powerful story of young defense attorney and co-founder of the Equal Justice Initiative...
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AGILE MARKETING | BUSINESS AGILITY | THE ORANGE NOSE
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THE FUTURE OF MARKETING IS AGILE
New approaches for a changing landscape
Marketing continues to expand, overlapping with technology, becoming more data driven and competitive. Marketers must evolve with it, becoming learning organizations, transforming into Agile organizations and adopting modern marketing management practices that enable Organizational Agility. This blog documents my observations and experiences as I explore this ever- changing space.
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Melissa Reeve
Unlearning deep patterns
Imagine that you spend your entire life perfecting your golf swing. You have spent hours on the golf course practicing your technique,...
Melissa Reeve
Starting with the start in mind
Often times, we start with the end in mind. By doing so, we either rely on what has always been done or close off possibilities
Melissa Reeve
Pivoting without change fatigue
This week, we did a major, last-minute pivot on a campaign. It didn't feel great for anyone involved.
Melissa Reeve
The power of visualization
Every year, we host powerful gathering of our practitioners filled with energy, learning, along with making friends, old and new. People co
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