Pivoting without change fatigue
This week, we did a major, last-minute pivot on a campaign. It didn't feel great for anyone involved.
New approaches for a changing landscape
Marketing continues to expand, overlapping with technology, becoming more data driven and competitive. Marketers must evolve with it, becoming learning organizations, transforming into Agile organizations and adopting modern marketing management practices that enable Organizational Agility. This blog documents my observations and experiences as I explore this ever- changing space.