ENGAGE YOUR AUDIENCE
Melissa weaves twenty years of stories and personal experience into a narrative about the future of marketing, including:
Transforming marketing teams into Agile organizations
Evolving marketing management for the knowledge-worker economy
Adopting a continuous learning mindset in marketing
Leveling out the impact of uncertainty and change in marketing
Building an innovation engine in marketing and beyond
How Agile changes people management
Avoiding functional silos when taking the entire business Agile
THE PATH TO BUSINESS AGILITY: ENTERPRISE AGILE MARKETING
In the digital economy, markets are increasingly dynamic and disruption is both threat and opportunity. Adaptive and responsive agile marketing drives competitive advantage through the ability to exploit uncertainty and volatility. Rapid learning, an empirical mindset, and the ability to pivot and execute are critical capabilities marketing organizations must develop.
SWEET, SURPRISING & SCARY THINGS ABOUT SCALING AGILE MARKETING
Bringing Agile practices to marketing teams can be challenging enough. But what happens when you work to scale these practices across dozens, hundreds, or even thousands of marketers?
Why scaling Agile across your marketing organization is worth it
Primary fears and points of resistance that get in the way of rolling Agile marketing across teams
Surprising discoveries about scaling Agile from our experienced panelists
SAFE IN MARKETING: THE BENEFITS OF LEAN AND AGILE IN MARKETING WITH SAFE
In this talk, we will give you a comprehensive view of the Why and the How of applying the principles of Lean and Agile through the Scaled Agile Framework to a pure marketing or sales organization. We will discuss the value of these principles and practices in a non-software based vertical, the role modifications and correlations needed as well as the language changes and nuances that make SAFe directly applicable.
PEOPLE MANAGEMENT IN THE 21ST CENTURY
The nature of work has changed. The knowledge worker often knows more than her boss, and needs her managers and leaders to provide support in a different way than in the past. We'll explore 150 years of management theory shapes where we are today and how it impacts our ability to support the modern-day worker.
We'll then discuss what is needed in today's workplace, exploring seven characteristics people managers can embrace to be strong leaders in the 21st century.
TIPS FOR LAUNCHING AGILE MARKETING WITH SAFE
You know that SAFe could help streamline your marketing organization. But how do you get started? How do you make the leap from IT over into the marketing space? What are success patterns and anti-patterns for approaching the marketing organization? How do you take your first steps toward a transformation?
This session provides the tools you need to align your marketing organization with SAFe.
SCALING BUSINESS AGILITY ACROSS FUNCTIONS
When considering how to apply Agile to business, many types of Agile have been developed, such as Agile for Sales, Agile Marketing, Agile Finance, etc. However, how do you scale agile practices within a function without creating a functional silo? This talk explores how to scale within functions with the goal of achieving cross-functional business agility.
LEADING AN AGILE MARKETING ORGANIZATION
Melissa Reeve shares her agile journey (so far!) and how she has changed her style from leading as a conductor - orchestrating and controlling her teams - to an emerging Agile leader, supporting and growing her teams, one moment at a time.
She has learned to have empathy for those who learned traditional management theories, which is a lot of years of learning and mental models to unwind.
TAKING A MARKETING ENTERPRISE AGILE WITH SAFE
On the Agile Marketing Experience with Rocket Walk, we sit down to discuss taking entire companies agile at the enterprise level. Topics include: - The Scaled Agile Framework (SAFe)- Why every company is now a software company- How daily standups and backlog refinement keep teams focused on their highest priority items- How implementing Agile reduces stress in work relationships, and more.
AGILE MARKETING PANEL, PART 1
From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this first of two episodes, host Tim Shisler speaks with Melissa Reeve, Cameron van Orman and Jim Ewel to compare and contrast the similarities and differences between Agile transformations in technology and in marketing.
AGILE MARKETING PANEL PART 2
From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this second of two episodes, host Tim Shisler speaks with Melissa Reeve, Cameron van Orman and Jim Ewel to compare and contrast the similarities and differences between Agile transformations in technology and in marketing.