Starting with the start in mind
Often times, we start with the end in mind. By doing so, we either rely on what has always been done or close off possibilities
New approaches for a changing landscape
Marketing continues to expand, overlapping with technology, becoming more data driven and competitive. Marketers must evolve with it, becoming learning organizations, transforming into Agile organizations and adopting modern marketing management practices that enable Organizational Agility. This blog documents my observations and experiences as I explore this ever- changing space.